What is BOF content?
The bottom of the funnel is where you’ll retarget highly interested audiences who did not convert to become leads earlier.
It’s important to switch up the offer/creative in these ads, since seeing the same ad over and over again will inevitably irritate your customer and lead to low conversion rates. Often, a direct response messenger ad works well with this type of audience.
When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.
People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.