What is BOF content? The bottom of the funnel is where you’ll retarget highly interested audiences who did not convert to become leads earlier. It’s important to switch up the offer/creative in these ads, since seeing the same ad over …
What is MOF content? Middle of the funnel is the consideration phase. Keep in mind that conversions can happen anytime throughout the funnel, but this is where you should start targeting warm and highly interested audiences. The type of content …
What is TOF content? Top of the funnel will be where you’ll want a larger audience, as your audience will get smaller as they move down to the bottom of the funnel and you’ll want to drive as many conversions …
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