What is MOF content?
Middle of the funnel is the consideration phase.
Keep in mind that conversions can happen anytime throughout the funnel, but this is where you should start targeting warm and highly interested audiences.
The type of content that usually does well at this stage in the funnel can include a conversion campaign where you send those who are interested in your product to a landing page funnel with a pixel to track the traffic throughout it.
The pixel on this landing page is key, as it tracks who became a lead and who did not. This information is incredibly important as you create the bottom of the funnel, which will tie up some of these loose ends.
When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.
People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.