What is TOF content?
Top of the funnel will be where you’ll want a larger audience, as your audience will get smaller as they move down to the bottom of the funnel and you’ll want to drive as many conversions through the funnel as possible.
Content that works great for the top of the funnel could include a video that allows your audience to self-segment.
What we mean by this is if someone watches a video on “How to Tarde Bitcoin” 75% of the way through, they’re likely interested in the topic.
You can compare this audience to those who only watched for 3 seconds or 10%, which would be a pretty disinterested audience. The cool thing about Facebook Advertising is that you can now take the audience who watched a certain percentage of your video and then retarget a different set of ads to them.
When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.
People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.